If sliding on a plastic saucer is your idea of downhill fun, the best sledding hills in America have plenty of snowy slopes to navigate with the aid of gravity.
Just today, nine million Britons will log on looking for love.
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual $4 billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
“I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life.
I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.
“But the men I was introduced to were told what I wanted and shared those dreams. From the off we were on the same page and then it was only a matter of finding someone I also found physically attractive and that was Mark, the third man I met.” Wilkinson is far from alone.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
“Do they really know what the criteria are that make a successful long-term relationship, when it’s not something that the scientists still know that much about?
These algorithms can probably pick up some key things – for example, it’s true we’re more likely to be friends with people with the same values as us, who share our cultural milieu.
Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.
From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.
“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.