“I was on a date with a guy who turned out to be a convicted felon.Another guy claimed to be 38 but was at least 60,” says Kate, a 33-year-old government analyst from Washington, D. “Sometimes I will go on a date to see how bad it’s going to be.” The fact is that online dating is, well, complicated.
She signed up for JDate, an online dating site for Jewish singles.
“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.
“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
There’s a whole range of difficult human emotions to contend with: insecurity, disappointment, rejection, maybe heartache. “Sometimes there is nothing that clicks whatsoever,” says Julien Nguyen, a 30-year-old software designer from Austin, Texas, who has used Bumble and Tinder.
“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.
Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.