With the intervention of computers and digital programming, the FCC and Congress have mandated that broadcasters transmit a digital signal.
In November of 1998, stations in the top 10 largest markets in the United States began transmitting a digital signal.
As technology advanced, the screen size grew from 9" to 21" and 27" With each expansion, prices began in the 0.00 range, eventually dropping to under 0.00.
The onset of Digital Television (DTV) and High Definition Television (HDTV) prompted the need for further information on changing television technology.
The reasons behind the government's mandated change prompted this exploration into the history of home receivers.
The arrival of television into American households was delayed in part by World War I and the Great Depression.
Although television was introduced to the public at the World's Fair in New York in 1939, it was not until after World War II, that Clevelanders had their first glimpse of the new medium.
The purpose of this documentary is to educate the public, as this change will affect millions.
An article written by Neuendorf, Atkin and Jeffres (1998) applied Rogers (1995) diffusion of innovations theory, whereby through certain attributes, new products are introduced to consumers in stages prior to acceptance. (1998) drew from Dozier, Valente and Severn's (1986) notion of continuous versus discontinuous innovations toward the above audio innovation.
But retailers are forecasting high returns for HDTV sets within the first two years of introduction (Shapiro, 1998).
Others refer to the slow twenty year penetration of color television in American households and liken it to HDTV (Dupagne, 1998; Graham, 1998; Schubin, 1998).
Dupagne found the more educated a consumer is, the less likely they are to purchase a new HDTV set.
Often price was a contributing factor when respondents were interviewed.
In November of 1999, the top 20 markets will broadcast a digital signal and this includes Cleveland area stations. A review of microfilm was undertaken to examine television advertisements from 1946 through 1980.